You’ve probably heard about “culture content” before, but what is it really? It’s content that shows what makes your business unique.īelieve it or not, coming across as human plays a big role in your buyer’s decision and culture videos contribute to that.
#About us examples small business how to
Their educational-focused video strategy has helped them more than double their annual flow of leads and increase the size of their dealer network by 5x.įast Forward Virtual Summit Learn from the best in the biz on how to humanize your sales and marketing outreach. River Pools, a pool construction company in the U.S., has a library of more than a hundred videos that show off their employees’ expertise and answer searchers’ questions about pools: How much they cost, how to maintain them, how much dirt comes out when installing one in-ground, and more. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! Whatever your niche, share your knowledge and make your expertise known. You don’t have to be a tech company for this to apply to you, though.
#About us examples small business series
One of the most effective ways to position your company as a leader in your space is to get your own leaders in front of a camera sharing their knowledge and educating your audience.Ī great example of this is Moz’s Whiteboard Fridays, a video series that CEO and Co-Founder Rand Fishkin created when the company was just starting out. Empower Your Experts to Educate Your Audience “I couldn’t believe what ABC company did for my wedding!” – Sally, NYC
say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester.Īnd let me tell you: video customer testimonials are way more believable than the standard, one-line blurb. So why not get them in front of a camera and share what it is that makes them love your product and your company so much?įirst-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. If you’re doing your job right, your biggest brand advocates should be your customers.
This original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy. Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. The combination of both audio and visual stimulation in video makes describing complex concepts much easier-and easier to understand. You’ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page… all while struggling to keep everything above the fold. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Some of the best small business videos are a simple hello. Introduce Yourself and Explain What You Do Fast Forward Virtual Summit Learn from the best in the biz on how to humanize your sales and marketing outreach.
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